The Jorani – Objects of Light logo was designed to represent elegance, minimalism, and the refined aesthetics of modern lighting products. The concept focuses on geometric forms inspired by light reflections and architectural symmetry. The square shapes in the emblem symbolize illumination, structure, and balance, visually representing how light interacts with spaces and objects.

The logo icon uses a combination of overlapping squares to create a sophisticated mark that feels modern and premium. These geometric elements subtly reflect the idea of lighting fixtures and design objects, while also conveying a sense of craftsmanship and precision. The clean structure of the icon allows it to function both as a standalone symbol and as part of the full brand identity.

The color palette was developed to express luxury and sophistication. The gold tone represents warmth, elegance, and the glow of light, while deep black adds contrast and a premium aesthetic. Soft neutral tones balance the palette, helping the brand feel refined and modern while maintaining visual clarity across different materials.

The identity system was created to work seamlessly across retail signage, packaging, advertising, and product branding. From storefront signage and shopping bags to promotional posters and brand materials, the Jorani logo maintains a consistent and upscale presence. This cohesive brand identity helps position Jorani as a contemporary lighting brand focused on design, quality, and visual sophistication.